Know which lines land.
Every speech is a test of your message in front of real people. Seats Edge measures the crowd's response to every line: how fast the applause came, how long it lasted, whether it cut you off. Then it ranks your issues by the response they earned, at every stop.
Response through the speecheach bar is one crowd response
Message testing, in the room where it counts.
Focus groups put a small paid panel in a room with dials. Seats Edge measures the real crowd at every real stop, from the town hall to the convention floor.
Which lines landed?
Every response tied to the line before it, ranked by length, loudness and speed.
Which issues move people?
Issues ranked by response per minute of talk, so time on stage goes where it earns the most.
Does it play everywhere?
The same speech compared stop by stop, so you know which lines work in which communities.
What should we post tonight?
The five strongest moments with in and out times, ready for the digital team before the bus leaves.
Every line, every response, every stop.
Live from the back of the room, and a full report the moment the speech ends. Hover over any bar to see what kind of response it was.
Sample data for illustration. The candidate, venues and lines are fictional.
Not all applause is equal.
A crowd that interrupts you mid-sentence is telling you something different from a crowd that claps because you paused for it. Seats Edge measures the difference.
- Cut the speaker off: the crowd came in before the line was finished and the speaker had to stop. The strongest signal in the room.
- Instant: the response began within a second of the line. It landed on its own.
- After a beat or delayed: the crowd waited, often for the speaker to pause. Useful, but prompted.
- Talked over: the speaker kept going while the crowd was still responding, cutting a big moment short.
of applause moments caught
In our testing on a 96-minute nationally televised convention speech, held out from all tuning, Seats Edge caught 151 of the 155 applause and cheering moments marked by broadcast captioners. 81% of what it found lined up with a captioner's mark.
Internal testing, 2026. Tested on speeches from both major parties.
For everyone who shapes the message.
Candidates and communications directors
See which lines earn the room and which fall flat. Tighten the stump speech between stops with evidence, not the loudest opinion in the van.
Speechwriters
Line-by-line response tied to the transcript. Learn which rhythms, stories and promises draw an instant response, and which need the pause.
Digital teams
Clip-ready moments with in and out times after every event, ranked by the size of the response.
Elected officials
Town halls and community meetings: which issues the people in front of you respond to most, district by district.
Advocacy groups and associations
Rallies, conventions and keynotes measured the same way, so you know which messages move your members.
Corporate and civic leaders
All-hands meetings, commencement and keynote speeches. The same report, tuned for a different stage.
The signals campaigns care about.
We measure the speech. Never the people listening.
Political opinion is personal. Seats Edge reports how a crowd responded as a whole and nothing about any individual in it. It does not identify attendees, does not flag who clapped and who didn't, and cannot be used to single out protesters or hecklers. These limits are built into the product and written into every contract. We work with candidates and causes across the political spectrum.
What campaigns ask us first.
Can you analyze speeches we have already given?
Yes. The line-by-line report is built from sound, so it runs on recordings of past speeches. That makes it easy to see your history before the next stop.
Does a rally crowd tell us what persuades voters?
No, and we say so in every report. A rally crowd is mostly supporters, so the report shows what energized the room. It is a powerful signal for message and delivery, not a poll.
Can staged applause skew it?
Seeded supporters can start applause, so we measure timing and length rather than counting claps. Responses that start instantly and run long across the room are hard to stage.
What equipment travels with us?
For live events, a camera and a crowd microphone that set up in minutes, and a laptop that runs the analysis on site. For recordings, nothing at all.
Do you work with both parties?
Yes. Seats Edge is a measurement tool. It is open to candidates, offices and organizations across the political spectrum, under the same guardrails.
Know which lines land before the next stop.
Pilot campaigns and offices get line-by-line reports for live events and for past speeches from recordings.